Digital marketing professional with 8 years of experience introducing innovative techniques to strengthen brand loyalty, boost revenue and connect with audiences. Demonstrated skills in project and campaign management to define, & plan the digital vision, strategy, and roll-out process across multiple channels and audiences. Excel at creating dynamic work environments that promote engagement, innovation, and collaboration as core components for achieving and sustaining success.
Work Experience
Kelsey Duffy LLC
Defined & implemented Inbound Marketing strategies to generate organic traffic and leads for clients. Worked with content developers to create highly engaging and insightful copy for blog pages, landing pages, email, social media, and print campaigns. Conducted market research and analysis to track the effectiveness of digital initiatives, reporting performance of campaigns against goals (ROI and KPIs).
The Rockefeller Foundation
Played an instrumental role in updating the branding and marketing capabilities of the Foundation. Efforts included developing content for web and social media, SEO strategy, partner toolkits, and other various initiatives to increase marketing effectiveness and engagement.
Arthur W. Page Society
Brought in short-term to be the driving force behind communications and digital engagement for the premier membership organization for Fortune 500 Chief Communication Officers (CCOs).
Versakini
Achieved tremendous success as the operational leader of a 10-member team and visionary behind the branding and go-to-market strategies for an exciting new company that evolved from a pitch on Shark Tank.
Professional Skills
Jeremy Whitt
Boundless energy, fantastic self-starter / self-manager, and the definition of marketing passion, Kelsey is a highly-valued key player in all of our marketing campaigns. Whether it's social media, outreach events, or any other marketing execution, Kelsey's ideas and energy really drives every campaign, drawing from her entrepreneurial background, stellar networking expertise, and limitless creative business ideation.
Neil Feinberg
Kelsey is the definition of a Laid-back Type A. She is ALWAYS pleasant to be around, but under the calm exterior is a marketing guru, who will work tirelessly to drive sales, and will create a network in addition to her existing network to help any company, whether it be a startup or late stage achieve their goals. You will be beyond pleased working with her on any level
Chris McGlade
I reported to Kelsey during her time at Page Society and was impressed by her management skills. She provides clear direction for projects and quickly uncovers problems and strategize effective solutions. I admired her creative approach to problem solving, something that is essential in any organization. She is especially effective at communicating with developers, such as myself. Kelsey will be an asset to any organization.
Jason Fyk
Kelsey has been an amazing help. She put together our website for the Social Media Freedom Foundation because she believes in our cause and our country. We are more than grateful for her work.